Every agency’s processes, operations and culture have been tested to the limit in extremely difficult circumstances. The way forward remains challenging, but agencies are now looking to seize on the opportunities that lie ahead.

This guide collates some of the lessons, tips and advice gleaned from BD leaders and clients, including insights shared at 2020’s BD100 Winning Together event and contains the results of our aforementioned poll of new business directors to help you understand current trends and benchmark against your peers.

You will learn:

• What CMOs are now looking for right now
• The top tips for prospecting
• What are the must have tools for new business