Implementing HubSpot to deliver a highly targeted account based marketing programme at scale for Digital Experience agency Zone.

Zone is an experience consultancy, part of the Cognizant family, made up of strategists, designers, data analysts, engineers and delivery experts.​They transform the businesses the world relies on by creating and orchestrating exceptional experiences for their customers, employees and partners.

Objectives: 

Zone tasked Propeller with delivering a business development and PR programme and integrating this with a busy marketing and events calendar. The objective was to drive engagement and interest with key accounts for a range of different services as part of a highly targeted approach.

Approach: 

To manage and track activity Propeller recommended and implemented the HubSpot sales and marketing suite. This allowed us to define Ideal Client Profiles and develop personalised communications for each persona. 

Propeller then developed a robust BD, PR and marketing plan using a regular flow of content and events to engage with top prospects through email, social and regular follow up activity to keep Zone top of mind.

Results: 

• As a result of the programme, we have developed a highly engaged database of prospects and delivered a regular flow of appointments with key decision makers at target clients. 
• This has led to a number of high value pipeline opportunities, including a six figure win with a leading insurance provider.
• Propeller has also been able to ensure all sponsored events and marketing activity is effectively followed up to deliver better ROI, as well as providing clear measurement and attribution of lead sources.

“We’ve been working with Propeller to completely overhaul our database and lead generation strategy. The agency’s support and professionalism in the set-up of HubSpot as well as the team’s ongoing work in ensuring the success of our campaigns has been outstanding.

We can rely on Propeller to be both responsive and proactive and I would have no hesitation in recommending them as a key partner.”

ZONE