How we helped OMNE to win work with key target accounts in the Foodservice sector

OMNE is the UK’s leading food, beverage, foodservice and hospitality agency, working with the biggest food and drink brands on strategic, creative and fully integrated campaigns. OMNE’s clients include Unilever, McCain, UCC, Arla Pro, Bidfood and many more. 

Objectives: 

• To win work within key target verticals including bakery, confectionery, seafood, cereals, alcohol and snacking
• To grow OMNE’s brand presence on LinkedIn, driving relevant followers to their company page
• To push OMNE’s latest digital capabilities with prospect clients 

Approach: 

Our approach was based on first gathering lists of sub-sector brand leaders across the verticals we were targeting. Once the data was finalised and signed off we created carefully tailored emails, including relevant examples of OMNE’s experience. Key messages revolved around the ‘future of hospitality’, ‘social selling’, ‘brand purpose’, and ‘best practice food service solutions’. 

In conjunction with this strategy we also targeted key events that OMNE and their clients took part in, including Brakes Virtual Demo and the Casual Dining Show. As part of this approach we sourced relevant stakeholders who were attending and brought OMNE’s capabilities to life when reaching out to them. 

Results: 

• Won a £150K project with Mizkan after 3 months of working together
• Won a circa £40K project with Fever-Tree
• Positive meetings with key stakeholders at Hovis, Kellogg’s, PepsiCo, and Moy Park to name a few
• Client development training sessions
• Content development sessions
• Paid LinkedIn campaign targeting key stakeholders at leading FMCG brands that have foodservice focus 
• In-person event attendance at Casual Dining Show which drove leads and opportunities with key targets across the event
  
  

“Propeller have been a powerhouse support in our drive for new business, taking the time to understand our business and representing us to prospect opportunities with pride. 

Candor, transparency and true partnership are hugely important to us - from day one Propeller have worked as a true extension of our team.”

Chris Davies, Managing Director, OMNE