MAZE CASE STUDY
In the Nordics in-store feedback platform Maze is well known with about 100 retailers using its software. After several attempts to break into the UK market, Maze doubled down its efforts to dramatically increase awareness at key industry events. As the lead sponsor of Retail Week Live, the Maze team were under pressure to see value from the investment but clearly needed the right kind of support to make this happen.
Maze requested help from Propeller at very short notice to identify opportunities from its Retail Week Live involvement. We devised an integrated strategy focused on a bespoke activity that required developing content to underpin a 3-month amplification campaign across multiple digital channels. The goal was to create value by driving engagement and awareness with key target brands during and post-event, including generating impressions, clicks and leads.
Propeller’s content team tapped into its creative expertise to draft compelling write-ups of Maze’s speaker session with its client Specsavers and retail roundtable discussion. The video team produced a short video roundup featuring tactical interviews with key prospects and stakeholders to help build relationships with potential clients.
This content formed the basis for a targeted amplification campaign, run by Propeller BD.
Following Propeller’s involvement, Maze received a sizable number of impressions: